cognitive-science - Yahoo! News Search Results
MrSeb writes "There are around 100 billion neurons in a human brain, forming up to 100 trillion synaptic interconnections. Neuroscientists believe that these synapses are the key to almost every one of your unique, identifiable features: Memories, mental disorders, and even your personality are encoded in the wiring of your brain. Understandably, neuroscientists really want to investigate these ...
Ikon Communications has opened for business in Adelaide through a strategic alliance with local independent full service agency KWP. Ikon Adelaide will be run out of KWP’s office, and share clients including Coopers Brewery, Yalumba, Santos, SA Lotteries, but there is no equity involved in the deal. The operation will be run by KWP’s director [...]
Alternative theatre company New Theatre has rebranded to mark its 80th anniversary. The idea behind the new visual identity of the Sydney theatre, which has its roots in communism in the 1930′s, is to represent the brand’s history of breaking new ground in contemporary theatre and turning well-known plays on their head. Collateral for the [...]
Despite a disappointing performance at Cannes last year, Australia secured a best-ever ranking in The Gunn Report 2011, a tally of the world’s major advertising awards shows. Australia came 6th – behind Germany, Argentina, Brazil, the UK and the US, the most awarded country. The Sydney and Melbourne offices of Leo Burnett – neither of [...]
Embodiment, consciousness and the massively representational mind. This intellectual mouthful is the title of Central Michigan University’s upcoming philosophy series by University of Colorado’s Associate Professor of Philosophy Robert Rupert. “Rupert has a national reputation in philosophy and cognitive science,” said CMU philosophy professor Gary Fuller. “Rupert will argue that [...]
A pro bono pitch held by the boating industry has received submissions from ten interested agencies. The pitch, held by Queensland Marine, the state’s boating industry body, was called last month. The Boating Industries Alliance of Australia, the industry body that oversees Queensland Marine, declined to reveal the identities of the agencies involved. One agency [...]
( Duke University ) The abundance of false information available on the Internet, in movies and on TV has created a big challenge for educators.Students sometimes arrive in classrooms filled with inaccurate knowledge they are confident is correct, indicating it is deeply entrenched in their memory.According to Duke University researchers, educators might be able to help students overcome their ...
Super Bowl Sunday is great for so many reasons?the excitement of an unexpected comeback, chicken wings and beer, air high fives with complete strangers. But there's one more advantage to this day: it may make you smarter. Research since the 1990s has suggested that sports fans enjoy a similar mental experience while watching a game ...
An Australian music act is seeking legal advice after an ad that ran during the Super Bowl featured music similar to one of the band’s songs. The John Butler Trio was made aware by its fans through social media that the melody to a Oikos Greek yoghurt ad was very similar to the band’s song [...]
Since the publication of my book, What Makes Your Brain Happy and Why You Should Do the Opposite, I’ve given several interviews, and during each one I’ve been asked to elaborate on a term I used in the book’s introduction and closing chapter: “Science-help.” I used the term to make a [...]
